SUSTAINABILITY

OUR SUSTAINABILITY CONTRIBUTIONS

We actively offset our carbon footprint that is created through ocean freight and logistics, by contributing to restorative projects and new green technology that aims to help preserve and re-establish natural resources. While we are not perfect, we always strive to improve and together we can make a difference while we are all guardians of this beautiful Earth. 


We are always seeking to expand our support of conservation and believe you should put your money where your mouth is. One of our latest contributions is to the PADI Adopt The Blue program. What is Adopt The Blue? The world’s largest network of underwater sites for conservation action.

PADI’s global network of 6,600 dive centers and resorts plus more than 128,000 professional members worldwide will provide the backbone for Adopt The Blue. They will provide unprecedented scale and unmatched potential for participants to take direct action that will drive measurable conservation impact. 

The strategy at Adopt The Blue provides multiple pathways for PADI operators, professionals, divers and other ocean enthusiasts to get actively involved in conservation at both the local and global level. PADI amplifies conservation efforts through cross-channel marketing, community grants, storytelling and strategic partnerships. Some local action initiatives include participation in underwater citizen science, lobbying and advocating local governments, support in-country projects and campaigns where you can even get involved by volunteering for conservation events.

Global Impact

  • Network of 10,000 sites
  • Ability to scale conservation work 
  • Economic voice at the international table
  • Driven by a global movement of divers

To learn more, donate or volunteer for this great initiative check out http://www.adopttheblue.org or https://www.padi.com/aware/AdoptTheBlue


Another one of our 2022 sustainability initiatives includes an investment in Joule Case, who has developed new technology by way of a stackable battery system. These systems have already been used successfully at large scale music festivals and have many applicable uses at household level for emergency situations and camping. Their battery technology eliminates carbon emissions and toxic fumes that traditional generators produce. We believe that starting on a local level, we can grow our sustainability efforts to make a global impact. 

So why is this new tech important?

The electricity our world depends upon is no longer reliable. Utilities are failing to provide reliable power and have shown time and time again that businesses and people cannot depend upon them. Our lives rely on power. We rely on it so much we take it for granted until it fails.

The United States electrical grid is the most complex system ever designed yet it is outdated and failing.

  • 2020 had 10X the number of significant power outages than 2000.
  • 70% of all electrical transmission lines are past their 50-year expected life.
  • Now electrical utilities are being disrupted with decentralized renewable solar panel generation and the high demand EV fast charging that they do not have the capacity for.

Electrical utilities are trying to solve this problem with massive amounts of dollars.

They are on track to spend $140 billion this year in infrastructure and clean energy upgrades and again plan to spend another $140 billion in 2023. Even with this increase in spending, the US will still face a $200 billion funding gap for what is needed to maintain the grid and meet renewable targets in 2029.

Joule Case provides innovation in a largely stagnant battery market, replacing noxious generators and miles of expensive and cumbersome electrical transmission lines with clean, safe, cost-efficient renewable power to create a decentralized electrical grid in the future. The solution to the failing electric grid and portable power is the same. One product platform that is simple and easy to use. Joule Case has developed the patented battery system that can use any type of battery chemistry and output serious amounts of power to match the grid.

This flexible and portable platform is a perfect solution for most power needs regardless of the business or market. Our current customers include wineries, aquariums, festivals, events, large video display manufacturers, home builders, EV charging companies, and even utilities. Joule Case has successfully proven reliable, effective power from personal to enterprise-scale applications. Simply put, Joule Case systems are a better option than generators or the electrical grid.

Mobile businesses include mobile car detailers, groomers, deep cleaners, disaster recovery, electricians, plumbers, and landscape trucks. They are always in their vehicles driving to the next customer and need clean reliable power when they get there. Many currently have generators on their vans that are ripe to be replaced. 

  • Power is critical to keep business operating
  • Power needs to be easy and accessible.
  • Power needs to be reliable and convenient to allow them to focus on their customer

There are 35,000 food trucks in the United States alone. Each one has food being prepped with the smell, pollution, and noise of a generator in the experience for both employees and customers. Generators are the biggest frustration point frequently expressed by food truck owners and now there are dozens of food trucks that have replaced this generator with a quiet and clean Joule Case system. 

  • Rising fuel costs cut into margin
  • Generators fail and require maintenance
  • Noise and pollution detract from experience

On May 21st, Joule Case partnered with the Southern Idaho Food Truck Association to power the inaugural Food Truck Festival.

This was the largest food truck rally ever in the state of Idaho with 18 trucks participating—and we turned them all into electric food trucks—all powered by clean Joule Case batteries! This may also have been the largest food truck rally powered by batteries in the World. We’re still checking on that, but we’ve never heard of it before…

Hosted by the Boise Hawks at Memorial Stadium, over 2,700 guests picked the food trucks clean—they were completely sold out by the end of the event. In addition to the 18 food trucks, there was a beer garden and a live music stage that featured three bands.

Making Music Festivals Greener!

Camp EDC hosted over 25,000 guests in conjunction with neighboring EDC Las Vegas, the largest electronic dance festival in North America. The company responsible, Insomniac, and its legendary leader, Pasquale Rotella, are on a mission to make music festivals more sustainable.

Power is one of the largest production costs for a music festival, and it can account for over 70% of its core carbon footprint. Recent lawsuits against Coachella and other concerts have revealed dangerously high levels of toxins in the air—from diesel generators—at these events. And with fuel costs rapidly rising and the energy market forecast as increasingly volatile, something’s gotta give.

The music festival sector has a unique opportunity to contribute to CO2 reduction, showcase new innovation, and engage audiences. They are partnering up with LIVE Nation, Insomniac Events, and festivals like EDC and Burning Man to transition from loud, harmful generators to renewable, stackable energy.

"The potential for Joule Case in music festivals is massive." - Rutger Jansen, Senior VP Production and Operations @ Insomniac

Another reason to choose batteries is the rising occurrence of natural disasters is often followed by a spike in deaths from carbon monoxide poisoning from poorly ventilated generator use. After the legendary cold snap brought the State of Texas and its power grid to its knees in February 2021, at least 11 deaths were confirmed and more than 1,400 people sought care at emergency rooms and urgent care clinics for carbon monoxide poisoning during the weeklong outage. Users love how batteries do everything a noisy, toxic generator can do, and do it refreshingly quietly, and sustainably. They even repurpose and recycle your old batteries once they have past their working lifetime. 

We believe in this great company for their progessive approach to battery applications in the modern world. We hope that our support for companies like this may inspire others to keep sustainability front of mind because our everyday choices can really make a difference. 


Here are more of the projects Happy Fox Health contributes to:

Borehole Rehabilitation Project in Uganda
Type: Clean Drinking Water
Location: Uganda, Africa
Standard: Gold Standard VER
Reference: VPA 43 GS-1247
Est. Reductions: 8,758 tCO2e per year

Photo of children from the Borehole Recreation Project in Uganda that Happy Fox Health contributes to
UK Tree Planting + Brazil Reducing Deforestation
Type: Trees and Forestry
Location: UK & Brazil
Standard: VCS
Reference: Several
Est. Reductions: 100,000 tCO2e per year 
Image of children and instructors in a park from the UK Tree Planting + Brazil Reducing Deforestation that Happy Fox Health contributes to
 

Larimar Wind Farm Project

Type: Wind Power
Location: Dominican Republic
Standard: Verified Carbon Standard
Reference: VCS 1644
Est. Reductions: 246,766 tCO2e per year
Image of windmills from Larimar Wind Farm Project that Happy Fox Health contributes to  

Portel-Pará Deforestation (REDD)
Type: Reduced Deforestation
Location: Brazil, South America
Standard: VCS +CCBS Gold Level
Reference: VCS 977
Est. Reductions: 553,273 tCO2e per year

Image of children climbing the base of a tree from Portel-Pará Deforestation (REDD), a project that Happy Fox Health contributes to
We also support the development of new technology in wind harvesting. A project that began in Belgium and is expected to be underway 2021 in Texas, Wyoming, California and Barbados. By harvesting wind that is closer to the ground rather than large traditional wind turbines you can maximize the land and power produced by a single area. As well these low impact turbines have less audible impact to animals and are highly efficient. (shown below)

Image of windmills from new technology in wind harvesting that Happy Fox Health contributes to